Meet Our Advisory Team

Don Hertling has more than two decades of experience in wealth management. In his role as Partner and Managing Director of the Beacon Pointe New Jersey office, Don is a driving force for innovation, process and growth. In his other capacities, Don develops, implements and monitors financial planning strategies for clients and oversees the office’s compliance processes. Don takes great pride in his team’s ability to provide an exceptional experience to each and every client. Previously, Don spent nine years at a regional wealth advisory firm where he led the financial planning department. Don earned his Master’s in Taxation from Fairleigh Dickenson University and his bachelor’s degree in Business Administration from Rider University. He also holds the CERTIFIED FINANCIAL PLANNER® (CFP®) designation. Don is a past Board Member of the New Jersey Institute of Certified Financial Planners and the New Jersey Financial Planning Association. Don resides in Morganville, NJ with his wife Tara and two children.

Jordan Heller is a Managing Director and Partner of Beacon Pointe Advisors having founded Heller Wealth Advisors prior to merging with Beacon Pointe in April 2019. He holds the CERTIFIED FINANCIAL PLANNER® (CFP®) designation, as well as CFA® and CPA designations. Prior to his spin-off in March 2008, Mr. Heller was a partner of The Schonbraun McCann Group (SMG), currently FTI Consulting, as well as managing partner of SMG’s wealth management subsidiary. Prior to joining The Schonbraun McCann Group, Mr. Heller spent four years at American Economic Planning Group (AEPG) in a similar capacity.

Prior to entering the wealth management industry in 2000, Jordan spent 15 years on Wall Street heading the Real Estate and Real Estate Finance Securities Research groups of some of the country’s leading investment houses, including Merrill Lynch, Salomon Brothers, and CIBC. During this time, Jordan played a leading role in the rebirth of the modern-day REIT industry. He began his career in public accounting, joining Price Waterhouse in 1982, and moving to Wall Street in 1985.

Jordan obtained his undergraduate degree from Bentley University in Waltham, MA, with a B.S. in Accountancy. He also attended The University of Chicago’s Booth School of Business where he obtained his MBA. Jordan serves on the Board of Directors of Alzheon, a biopharma company focused on finding a cure for Alzheimer’s Disease, Cantex, a pharmaceutical, biopharma company focused on rage inhibitors, as well as The New York College of Podiatric Medicine where he was awarded an honorary doctorate degree in 2015.  In addition, Jordan serves as the chairman on the board of NYCPM’s captive insurance company, PODIA.  He has also served on the boards of Equity One, a national shopping center company, until its sale to Regency Centers in 2017, and Bed Bath and Beyond from 2004 through March 2019.  He is a member of the Investment Management Consultants Association, Association for Investment Management and Research, and the New York Society of Security Analysts. He is a noted speaker and has been featured as an industry expert by such media as CNN, Bloomberg, The Wall Street Journal, Barron’s, The New York Times, and Real Estate Portfolio. Jordan’s extensive investment banking, advisory, and research experience is detailed below.

INITIAL PUBLIC OFFERINGS (All lead manager roles except where noted and include add-on financings in most cases):
Kimco Realty, Simon Property Group, Starwood Lodging, Equity Residential, Post Properties, Shurgard Storage, Crescent Equities, Beacon Properties, Reckson Associates, Carr America Realty, Duke Realty, Highwoods Properties, The Mills Corporation, Chelsea GCA, Tanger Factory Outlets, Urban Shopping Centers, Saul Centers (Co-manager), MaceRich (Co-manager), JP Realty, Excel Realty, Bristol Hotels, Wellsford, Essex, Evans Withycomb, Amli, Gables, Associated Estates (Co-manager), Paragon, Manufactured Home Communities, Chateau Properties, First Industrial Realty, Spieker Properties (Co-manager), Colonial Properties (Co-manager), Franchise Finance Corp of America, Realty Income, Trinet, Entertainment Properties Trust, North American Mortgage.

ADD-ON EQUITY FINANCING For Non IPO Clients (All are lead manager roles except where noted):
Weingarten Realty, Federal Realty, New Plan Realty, Vornado, Cousins Properties, IRT Property, Security Capital Pacific, Health Care Properties, The Price REIT, First Washington (Co-manager), Bradley (Co-manager), Washington REIT, Catellus, Glenborough (Co-manager), Irvine Apartments, BRE, United Dominion, Felcor Suites (Co-Manager), Innkeepers (Co-manager), Storage Trust, Health and Retirement Properties, Nationwide Health Properties (Co-Manager), Countrywide Credit Industries, Green Tree Financial.

MERGERS & ACQUISITIONS/RESTRUCTURINGS/STRATEGIC ADVISORY:
Vornado, Federal Realty, The Mills Corp, Kimco, Excel, Beacon, Carr, New Plan Realty, JP Realty, IRT, Washington REIT, Bradley, Price REIT, Reckson, United Dominion, Wellsford, Evans Withycomb, Paragon, Bristol Hotels, The Meditrust Companies.

NON BANKING RESEARCH:
The Rouse Company, Pan Pacific, CBL & Associates, Western Investment, Mid Atlantic Realty, Home Properties of New York, AIMCO, Avalon Bay Communities, Alexandria Real Estate Equities, SL Green Realty, Mack-Cali Realty, Corporate Office Properties, Grove Apartments, Newhall Land and Farming Company.

REAL ESTATE FINANCE COMPANIES:
Involved in the underwriting/advisory/research of many commercial/residential mortgage REIT, non-REIT and Real Estate Specialty Finance companies including: BRT Realty, Mortgage & Realty Trust, Green Tree Financial, Countrywide Credit Industries, North American Mortgage, Countrywide Mortgage, Capstead Mortgage, Residential Mortgage IncomeTrust. In addition, worked closely with the asset back securities and commercial mortgage backed securities groups within respective investment banks.

Please note that transactions referenced above were all prior to the establishment of Heller Wealth Advisors, LLC.
*Inactive