Financial Planner in Sarasota, FL

At Beacon Pointe, our team of wealth advisors in Sarasota, FL is committed to guiding individuals, families, and professionals through the intricacies of full-service financial planning and research-driven investments. As one of the largest Registered Investment Advisor (RIA) firms in the nation, our holistic allWEALTH® approach ensures that we address every facet of your financial well-being.

In alignment with our fiduciary responsibility, we are focused on creating a fully integrated wealth plan through our comprehensive in-house wealth management services, including financial planning, retirement planning, estate planning, strategic tax planning, investment management, healthcare planning, asset protection, family office services, retirement plan services, and outsourced CIO services. As a Beacon Pointe client, we endeavor to provide you with the peace of mind that your unique life and legacy goals are in good hands. Connect with our team to explore how our services can be tailored to fit your specific needs and ambitions.

Connect with one of our trusted Financial Advisors in Sarasota, FL.

We are here to be a partner with you on your personal wealth journey.  Please contact us if we can be of service.

Meet the Sarasota Financial Advisor Team

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Barbara Milhoan

Relationship Manager

Barbara is responsible for partnering with Beacon Pointe’s investment and financial planning teams to provide the firm’s clients with a personalized service experience. Her duties include providing a high level of client service, account administration, processing new and existing account paperwork, money transfers, among other duties. Prior to joining Beacon Pointe, Barbara was a Director of Client Services at Southern Trust Financial Planning. Her early career journey included an unusual series of jobs including administrative positions at two State universities; the director of a large festival with international ties; and as an advertising sales executive. During midlife, Barbara sought a career in the securities industry and acquired the appropriate FINRA licenses required of a financial advisor. Within five years she began a thirty-year association with Marc Wolff and James Cooper as an assistant and office manager until she took a hiatus in 2017 to complete her first book, Unconscious Decisions. She is currently working on her second book but was coaxed out of retirement in late 2019 by James Cooper, to assist him and his clients on a part-time basis.

Carol Winterfeldt

Office Manager

Carol an office manager for the Beacon Pointe Sarasota, Florida office. Carol works closely with the wealth advisors in providing support to clients. Prior to joining Beacon Pointe, Carol was an administrative assistant at Southern Trust Financial Planning, which merged with Beacon Pointe in 2021. Carol earned her bachelor’s degree in Education at Florida Southern College. She is active in the community and enjoys volunteering with local animal rescues.  Carol grew up in Long Island and relocated to Florida with her family in 1996.

Christine Harman

Operations Manager

Christine is the Operations Manager for Beacon Pointe’s Sarasota, Florida office and responsible for daily firm operations, implementing policy and procedures, compliance, licensing, and client servicing. Prior to joining Beacon Pointe, Christine was an Operations Manager at Southern Trust Financial Planning, which merged with Beacon Pointe in 2021. Christine has worked in the financial field at Prudential Financial Services and Nationwide Insurance, and in the health insurance field at Florida Blue and Meadowbrook Insurance Agency. She is a Notary Public, holds a Real Estate sales license as well as Life, Health and Variable Annuity license. Step-mom to Lance and Heidi, grandmother to Irelyn, best friend to husband Jeff, she shares her Sarasota home with four rescue cats. She enjoys entertaining, reading, traveling and family. On the weekends you will find her scouring neighborhoods for garage-sales for the perfect must-have trinket or the Farmers Market for organic produce.

Dee Stone

Associate, Office Management

Dee provides multi-faceted operational support to Beacon Pointe’s Sarasota, Florida office through a range of administrative, financial, and organizational tasks. Prior to joining Beacon Pointe, Dee was a Receptionist at Southern Trust Financial Planning, which merged with Beacon Pointe in 2021. Earlier in her career, Dee worked in Banking, Insurance and Payroll industries and is originally from Chicago. Outside of the office, Dee enjoys spending time with Friends and doing community work.  As a Florida JCI Senator, Dee has held many appointed positions within the organization, as well as fundraising for local organizations, as well as working with fellow past Jaycees in providing Thanksgiving Dinner to a local shelter that helps those in need.

Gregg Gionfriddo

Senior Wealth Advisor

Gregg is a Senior Wealth Advisor based in Beacon Pointe’s Sarasota, Florida office, developing customized strategies to help individuals and families meet their financial goals. Prior to joining Beacon Pointe, Gregg was a Senior Wealth Advisor at Southern Trust Financial Planning, which merged with Beacon Pointe in 2021. Earlier in his career, he spent time in the Recruiting industry. He became a registered representative and entered the financial services industry in 2007 as an investment consultant with Moors & Cabot, Inc, a 117-year-old Boston based NYSE firm. Gregg earned a Bachelor of Science degree from Florida State University specializing in Economics and Political Science. Gregg was born and raised in Sarasota, Florida and outside of the office, he enjoys fundraising for children with speech and hearing disabilities as a member of the Sertoma Club of Greater Sarasota. Gregg enjoys spending time with his family and is the proud father of Hunter and Kaley. He is an avid sports fan as well and enjoys seeing both of his children succeed in various athletic and academic activities.

James P. Cooper

Partner, Senior Wealth Advisor

James Cooper is a Partner and Senior Wealth Advisor in Beacon Pointe’s Sarasota, Florida office. He specializes in customized solutions paired with the highest level of service that help clients meet their investment and wealth planning goals. Retirement income and wealth planning have become a focus of his business.  Prior to joining Beacon Pointe, James helped build Southern Trust Financial Planning in Sarasota, Florida and was the Senior Vice President of Investments. Southern Trust Financial Planning merged with Beacon Pointe in 2021.  James started his twenty-three-year career at Moors & Cabot Financial Advisors, LLC, (a division of Moors & Cabot, Inc), a 117-year-old Boston based NYSE firm. He earned his bachelor’s and master’s degrees at Florida State University, specializing in Economics and Finance.   Outside of the office, James is involved in fundraising and volunteering at many local Sarasota schools. He is the proud husband of Nancy and father of Trisha and Dominic.

Kristin Antalavits

Client Service Associate

Kristin Antalavits is a Client Service Associate at Beacon Pointe’s Sarasota, Florida office, and is responsible for partnering with wealth advisors to provide an elevated service experience for clients. Kristin comes to Beacon Pointe with 30 years of industry experience working for RIAs, custodial banks, and two faith-based investment managers. Kristin graduated from Simpson College in Indianola, Iowa, with a degree in accounting and mathematics. Outside of the office, Kristin enjoys gourmet cooking, knitting, visiting local beaches, and exploring southwest Florida with her husband, Emery.

Marc S. Wolff

Partner, Managing Director

Marc Wolff is a partner and the Managing Director of the Beacon Pointe Sarasota and Bonita Springs, Florida offices and is responsible for working with clients to meet their investment and income objectives by providing clients with comprehensive financial guidance coupled with the highest level of service. Prior to joining Beacon Pointe, Marc founded Southern Trust Financial Planning, which merged with Beacon Pointe in 2021. Marc leverages over three decades of experience in investment services to craft custom solutions built on sound investment principles and detailed research and analysis. Marc has been awarded the Five Star Wealth Manager award. Marc earned his Bachelor of Science degree in Business Administration from the University of Florida where he specialized in Finance, graduating with highest honors and a 4.0 grade point average. Outside the office Marc has traveled around the world with the Global Volunteers organization helping in third world countries. In 2010 he founded the Lou Komarov Memorial Scholarship, which awards qualifying high school seniors a 4-year university scholarship. Marc is an accomplished marathon runner, and enjoys spending time with his wife, Rechelle, and is a proud father to their four children Alexandria (Allie), Joshua, Maddison and Questin.

Meet the Sarasota Financial Advisor Team

Filter By

Barbara Milhoan

Relationship Manager

Barbara is responsible for partnering with Beacon Pointe’s investment and financial planning teams to provide the firm’s clients with a personalized service experience. Her duties include providing a high level of client service, account administration, processing new and existing account paperwork, money transfers, among other duties. Prior to joining Beacon Pointe, Barbara was a Director of Client Services at Southern Trust Financial Planning. Her early career journey included an unusual series of jobs including administrative positions at two State universities; the director of a large festival with international ties; and as an advertising sales executive. During midlife, Barbara sought a career in the securities industry and acquired the appropriate FINRA licenses required of a financial advisor. Within five years she began a thirty-year association with Marc Wolff and James Cooper as an assistant and office manager until she took a hiatus in 2017 to complete her first book, Unconscious Decisions. She is currently working on her second book but was coaxed out of retirement in late 2019 by James Cooper, to assist him and his clients on a part-time basis.

Carol Winterfeldt

Office Manager

Carol an office manager for the Beacon Pointe Sarasota, Florida office. Carol works closely with the wealth advisors in providing support to clients. Prior to joining Beacon Pointe, Carol was an administrative assistant at Southern Trust Financial Planning, which merged with Beacon Pointe in 2021. Carol earned her bachelor’s degree in Education at Florida Southern College. She is active in the community and enjoys volunteering with local animal rescues.  Carol grew up in Long Island and relocated to Florida with her family in 1996.

Christine Harman

Operations Manager

Christine is the Operations Manager for Beacon Pointe’s Sarasota, Florida office and responsible for daily firm operations, implementing policy and procedures, compliance, licensing, and client servicing. Prior to joining Beacon Pointe, Christine was an Operations Manager at Southern Trust Financial Planning, which merged with Beacon Pointe in 2021. Christine has worked in the financial field at Prudential Financial Services and Nationwide Insurance, and in the health insurance field at Florida Blue and Meadowbrook Insurance Agency. She is a Notary Public, holds a Real Estate sales license as well as Life, Health and Variable Annuity license. Step-mom to Lance and Heidi, grandmother to Irelyn, best friend to husband Jeff, she shares her Sarasota home with four rescue cats. She enjoys entertaining, reading, traveling and family. On the weekends you will find her scouring neighborhoods for garage-sales for the perfect must-have trinket or the Farmers Market for organic produce.

Dee Stone

Associate, Office Management

Dee provides multi-faceted operational support to Beacon Pointe’s Sarasota, Florida office through a range of administrative, financial, and organizational tasks. Prior to joining Beacon Pointe, Dee was a Receptionist at Southern Trust Financial Planning, which merged with Beacon Pointe in 2021. Earlier in her career, Dee worked in Banking, Insurance and Payroll industries and is originally from Chicago. Outside of the office, Dee enjoys spending time with Friends and doing community work.  As a Florida JCI Senator, Dee has held many appointed positions within the organization, as well as fundraising for local organizations, as well as working with fellow past Jaycees in providing Thanksgiving Dinner to a local shelter that helps those in need.

Gregg Gionfriddo

Senior Wealth Advisor

Gregg is a Senior Wealth Advisor based in Beacon Pointe’s Sarasota, Florida office, developing customized strategies to help individuals and families meet their financial goals. Prior to joining Beacon Pointe, Gregg was a Senior Wealth Advisor at Southern Trust Financial Planning, which merged with Beacon Pointe in 2021. Earlier in his career, he spent time in the Recruiting industry. He became a registered representative and entered the financial services industry in 2007 as an investment consultant with Moors & Cabot, Inc, a 117-year-old Boston based NYSE firm. Gregg earned a Bachelor of Science degree from Florida State University specializing in Economics and Political Science. Gregg was born and raised in Sarasota, Florida and outside of the office, he enjoys fundraising for children with speech and hearing disabilities as a member of the Sertoma Club of Greater Sarasota. Gregg enjoys spending time with his family and is the proud father of Hunter and Kaley. He is an avid sports fan as well and enjoys seeing both of his children succeed in various athletic and academic activities.

James P. Cooper

Partner, Senior Wealth Advisor

James Cooper is a Partner and Senior Wealth Advisor in Beacon Pointe’s Sarasota, Florida office. He specializes in customized solutions paired with the highest level of service that help clients meet their investment and wealth planning goals. Retirement income and wealth planning have become a focus of his business.  Prior to joining Beacon Pointe, James helped build Southern Trust Financial Planning in Sarasota, Florida and was the Senior Vice President of Investments. Southern Trust Financial Planning merged with Beacon Pointe in 2021.  James started his twenty-three-year career at Moors & Cabot Financial Advisors, LLC, (a division of Moors & Cabot, Inc), a 117-year-old Boston based NYSE firm. He earned his bachelor’s and master’s degrees at Florida State University, specializing in Economics and Finance.   Outside of the office, James is involved in fundraising and volunteering at many local Sarasota schools. He is the proud husband of Nancy and father of Trisha and Dominic.

Kristin Antalavits

Client Service Associate

Kristin Antalavits is a Client Service Associate at Beacon Pointe’s Sarasota, Florida office, and is responsible for partnering with wealth advisors to provide an elevated service experience for clients. Kristin comes to Beacon Pointe with 30 years of industry experience working for RIAs, custodial banks, and two faith-based investment managers. Kristin graduated from Simpson College in Indianola, Iowa, with a degree in accounting and mathematics. Outside of the office, Kristin enjoys gourmet cooking, knitting, visiting local beaches, and exploring southwest Florida with her husband, Emery.

Marc S. Wolff

Partner, Managing Director

Marc Wolff is a partner and the Managing Director of the Beacon Pointe Sarasota and Bonita Springs, Florida offices and is responsible for working with clients to meet their investment and income objectives by providing clients with comprehensive financial guidance coupled with the highest level of service. Prior to joining Beacon Pointe, Marc founded Southern Trust Financial Planning, which merged with Beacon Pointe in 2021. Marc leverages over three decades of experience in investment services to craft custom solutions built on sound investment principles and detailed research and analysis. Marc has been awarded the Five Star Wealth Manager award. Marc earned his Bachelor of Science degree in Business Administration from the University of Florida where he specialized in Finance, graduating with highest honors and a 4.0 grade point average. Outside the office Marc has traveled around the world with the Global Volunteers organization helping in third world countries. In 2010 he founded the Lou Komarov Memorial Scholarship, which awards qualifying high school seniors a 4-year university scholarship. Marc is an accomplished marathon runner, and enjoys spending time with his wife, Rechelle, and is a proud father to their four children Alexandria (Allie), Joshua, Maddison and Questin.

Meet the Sarasota Financial Advisor Team

Filter By

Barbara Milhoan

Relationship Manager

Barbara is responsible for partnering with Beacon Pointe’s investment and financial planning teams to provide the firm’s clients with a personalized service experience. Her duties include providing a high level of client service, account administration, processing new and existing account paperwork, money transfers, among other duties. Prior to joining Beacon Pointe, Barbara was a Director of Client Services at Southern Trust Financial Planning. Her early career journey included an unusual series of jobs including administrative positions at two State universities; the director of a large festival with international ties; and as an advertising sales executive. During midlife, Barbara sought a career in the securities industry and acquired the appropriate FINRA licenses required of a financial advisor. Within five years she began a thirty-year association with Marc Wolff and James Cooper as an assistant and office manager until she took a hiatus in 2017 to complete her first book, Unconscious Decisions. She is currently working on her second book but was coaxed out of retirement in late 2019 by James Cooper, to assist him and his clients on a part-time basis.

Carol Winterfeldt

Office Manager

Carol an office manager for the Beacon Pointe Sarasota, Florida office. Carol works closely with the wealth advisors in providing support to clients. Prior to joining Beacon Pointe, Carol was an administrative assistant at Southern Trust Financial Planning, which merged with Beacon Pointe in 2021. Carol earned her bachelor’s degree in Education at Florida Southern College. She is active in the community and enjoys volunteering with local animal rescues.  Carol grew up in Long Island and relocated to Florida with her family in 1996.

Christine Harman

Operations Manager

Christine is the Operations Manager for Beacon Pointe’s Sarasota, Florida office and responsible for daily firm operations, implementing policy and procedures, compliance, licensing, and client servicing. Prior to joining Beacon Pointe, Christine was an Operations Manager at Southern Trust Financial Planning, which merged with Beacon Pointe in 2021. Christine has worked in the financial field at Prudential Financial Services and Nationwide Insurance, and in the health insurance field at Florida Blue and Meadowbrook Insurance Agency. She is a Notary Public, holds a Real Estate sales license as well as Life, Health and Variable Annuity license. Step-mom to Lance and Heidi, grandmother to Irelyn, best friend to husband Jeff, she shares her Sarasota home with four rescue cats. She enjoys entertaining, reading, traveling and family. On the weekends you will find her scouring neighborhoods for garage-sales for the perfect must-have trinket or the Farmers Market for organic produce.

Dee Stone

Associate, Office Management

Dee provides multi-faceted operational support to Beacon Pointe’s Sarasota, Florida office through a range of administrative, financial, and organizational tasks. Prior to joining Beacon Pointe, Dee was a Receptionist at Southern Trust Financial Planning, which merged with Beacon Pointe in 2021. Earlier in her career, Dee worked in Banking, Insurance and Payroll industries and is originally from Chicago. Outside of the office, Dee enjoys spending time with Friends and doing community work.  As a Florida JCI Senator, Dee has held many appointed positions within the organization, as well as fundraising for local organizations, as well as working with fellow past Jaycees in providing Thanksgiving Dinner to a local shelter that helps those in need.

Gregg Gionfriddo

Senior Wealth Advisor

Gregg is a Senior Wealth Advisor based in Beacon Pointe’s Sarasota, Florida office, developing customized strategies to help individuals and families meet their financial goals. Prior to joining Beacon Pointe, Gregg was a Senior Wealth Advisor at Southern Trust Financial Planning, which merged with Beacon Pointe in 2021. Earlier in his career, he spent time in the Recruiting industry. He became a registered representative and entered the financial services industry in 2007 as an investment consultant with Moors & Cabot, Inc, a 117-year-old Boston based NYSE firm. Gregg earned a Bachelor of Science degree from Florida State University specializing in Economics and Political Science. Gregg was born and raised in Sarasota, Florida and outside of the office, he enjoys fundraising for children with speech and hearing disabilities as a member of the Sertoma Club of Greater Sarasota. Gregg enjoys spending time with his family and is the proud father of Hunter and Kaley. He is an avid sports fan as well and enjoys seeing both of his children succeed in various athletic and academic activities.

James P. Cooper

Partner, Senior Wealth Advisor

James Cooper is a Partner and Senior Wealth Advisor in Beacon Pointe’s Sarasota, Florida office. He specializes in customized solutions paired with the highest level of service that help clients meet their investment and wealth planning goals. Retirement income and wealth planning have become a focus of his business.  Prior to joining Beacon Pointe, James helped build Southern Trust Financial Planning in Sarasota, Florida and was the Senior Vice President of Investments. Southern Trust Financial Planning merged with Beacon Pointe in 2021.  James started his twenty-three-year career at Moors & Cabot Financial Advisors, LLC, (a division of Moors & Cabot, Inc), a 117-year-old Boston based NYSE firm. He earned his bachelor’s and master’s degrees at Florida State University, specializing in Economics and Finance.   Outside of the office, James is involved in fundraising and volunteering at many local Sarasota schools. He is the proud husband of Nancy and father of Trisha and Dominic.

Kristin Antalavits

Client Service Associate

Kristin Antalavits is a Client Service Associate at Beacon Pointe’s Sarasota, Florida office, and is responsible for partnering with wealth advisors to provide an elevated service experience for clients. Kristin comes to Beacon Pointe with 30 years of industry experience working for RIAs, custodial banks, and two faith-based investment managers. Kristin graduated from Simpson College in Indianola, Iowa, with a degree in accounting and mathematics. Outside of the office, Kristin enjoys gourmet cooking, knitting, visiting local beaches, and exploring southwest Florida with her husband, Emery.

Marc S. Wolff

Partner, Managing Director

Marc Wolff is a partner and the Managing Director of the Beacon Pointe Sarasota and Bonita Springs, Florida offices and is responsible for working with clients to meet their investment and income objectives by providing clients with comprehensive financial guidance coupled with the highest level of service. Prior to joining Beacon Pointe, Marc founded Southern Trust Financial Planning, which merged with Beacon Pointe in 2021. Marc leverages over three decades of experience in investment services to craft custom solutions built on sound investment principles and detailed research and analysis. Marc has been awarded the Five Star Wealth Manager award. Marc earned his Bachelor of Science degree in Business Administration from the University of Florida where he specialized in Finance, graduating with highest honors and a 4.0 grade point average. Outside the office Marc has traveled around the world with the Global Volunteers organization helping in third world countries. In 2010 he founded the Lou Komarov Memorial Scholarship, which awards qualifying high school seniors a 4-year university scholarship. Marc is an accomplished marathon runner, and enjoys spending time with his wife, Rechelle, and is a proud father to their four children Alexandria (Allie), Joshua, Maddison and Questin.

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