Financial Planners
in Sarasota
, Florida

Based in Southwest Florida, our team at Beacon Pointe Advisors provides comprehensive wealth planning and customized investment strategies to assist clients with making well-informed, important life decisions related to their wealth.

1943 Morrill Street, Suite 1, Sarasota, FL 34236

(941) 308-0041

Connect with Us

Connect with One of Our Trusted Financial Planners in Sarasota, FL

We are committed to guiding individuals, families, and professionals through the intricacies of their financial journey.

Outstanding money management. I’ve been with them for years, and they have not steered me wrong yet. They get to know you and tailor their advice to your specific situation.

Wonderful firm! Personalized service and a real person not an answering machine. Been with Jim Cooper now for 20 plus years would not go anywhere else.

We have been clients of Beacon Pointe for several years and are very happy with their services and financial advise. Gregg and his staff are always available to answer questions and keep us informed on current market changes.

[Jim’s] advice and account management has given me the security I needed to know that my retirement was being carefully invested and constantly monitored.

We’ve worked with Jim since we were fairly young and he has made all the difference in our financial security. We highly recommend utilizing Beacon Pointe expertise to secure your future, as they have done for us.

Helped me with investments, now with retirement. Comprehensive, patient, competent.

Over the years [Jim] has shepherded my financial portfolio and counseled my financial anxieties to the point where I have seen growth to the point where I now feel I have a comfortable retirement. I recently took advantage of Beacon Pointe’s relationship with Chapter Medicare advisors. They provided the same outstanding service I have always gotten from Jim and have come to know from Beacon Pointe.

We can trust that we will be requested to meet periodically and at the meeting will have a thorough review our our investments presented in material that we can take see, understand and take home to review. We can have honest discussions so that our relationship with our expenses and finances are known and understood. If a question or situation arises between meetings, I am always certain to receive a quick and friendly response. Best of all a relationship of trust has been established, and that is the essence of what a financial team should be.

Important Disclosure: The above testimonials were provided by current Beacon Pointe clients who are not being compensated. No material conflicts of interest exist as the clients did not receive any material incentives or benefits for the testimonial. Testimonials are based on an individual’s experience with the firm and are not representative of any other person’s experience. These testimonials do not guarantee a level of success, nor do they guarantee that all clients will have the same experience. 

Outstanding money management. I’ve been with them for years, and they have not steered me wrong yet. They get to know you and tailor their advice to your specific situation.

Wonderful firm! Personalized service and a real person not an answering machine. Been with Jim Cooper now for 20 plus years would not go anywhere else.

We have been clients of Beacon Pointe for several years and are very happy with their services and financial advise. Gregg and his staff are always available to answer questions and keep us informed on current market changes.

[Jim’s] advice and account management has given me the security I needed to know that my retirement was being carefully invested and constantly monitored.

We’ve worked with Jim since we were fairly young and he has made all the difference in our financial security. We highly recommend utilizing Beacon Pointe expertise to secure your future, as they have done for us.

Helped me with investments, now with retirement. Comprehensive, patient, competent.

Over the years [Jim] has shepherded my financial portfolio and counseled my financial anxieties to the point where I have seen growth to the point where I now feel I have a comfortable retirement. I recently took advantage of Beacon Pointe’s relationship with Chapter Medicare advisors. They provided the same outstanding service I have always gotten from Jim and have come to know from Beacon Pointe.

We can trust that we will be requested to meet periodically and at the meeting will have a thorough review our our investments presented in material that we can take see, understand and take home to review. We can have honest discussions so that our relationship with our expenses and finances are known and understood. If a question or situation arises between meetings, I am always certain to receive a quick and friendly response. Best of all a relationship of trust has been established, and that is the essence of what a financial team should be.

Important Disclosure: The above testimonials were provided by current Beacon Pointe clients who are not being compensated. No material conflicts of interest exist as the clients did not receive any material incentives or benefits for the testimonial. Testimonials are based on an individual’s experience with the firm and are not representative of any other person’s experience. These testimonials do not guarantee a level of success, nor do they guarantee that all clients will have the same experience. 

Financial Advisory Services Tailored to Your Needs

Our process and attention to detail ensure your wealth plan allows you to make smart choices about your financial future through informed decisions.

Financial Planning
Our holistic allWEALTH® approach addresses all aspects of your financial well-being.

Retirement Planning
We help clients achieve their best retirement by making smart, informed choices now.

Estate Planning
We’ll help ensure you have the necessary documents in place to protect your family and legacy.

Strategic Tax Planning
Our team is well-versed at integrating tax strategies across your portfolio and financial plan.

Investment Management
We offer customized investment solutions with diverse strategies on an open platform.

Healthcare Planning
Our team can guide you in confidently planning for your future healthcare needs.

Asset Protection
Our team uses their expertise to design a protection plan for your family and assets.

Family Office Services
Our role is to help ensure that your wealth will last you and your family for generations to come.

Meet Our Sarasota Financial Planners & Advisors

Managing Directors

Marc Wolff

Partner, Managing Director

Marc Wolff is a partner and the Managing Director of the Beacon Pointe Sarasota and Bonita Springs, Florida offices and is responsible for working with clients to meet their investment and income objectives by providing clients with comprehensive financial guidance coupled with the highest level of service. Prior to joining Beacon Pointe, Marc founded Southern Trust Financial Planning, which merged with Beacon Pointe in 2021. Marc leverages over three decades of experience in investment services to craft custom solutions built on sound investment principles and detailed research and analysis. Marc has been awarded the Five Star Wealth Manager award. Marc earned his Bachelor of Science degree in Business Administration from the University of Florida where he specialized in Finance, graduating with highest honors and a 4.0 grade point average. Outside the office Marc has traveled around the world with the Global Volunteers organization helping in third world countries. In 2010 he founded the Lou Komarov Memorial Scholarship, which awards qualifying high school seniors a 4-year university scholarship. Marc is an accomplished marathon runner, and enjoys spending time with his wife, Rechelle, and is a proud father to their four children Alexandria (Allie), Joshua, Maddison and Questin.

Wealth Advisors

Gregg Gionfriddo

Gregg Gionfriddo

Senior Wealth Advisor

Gregg is a Senior Wealth Advisor based in Beacon Pointe’s Sarasota, Florida office, developing customized strategies to help individuals and families meet their financial goals. Prior to joining Beacon Pointe, Gregg was a Senior Wealth Advisor at Southern Trust Financial Planning, which merged with Beacon Pointe in 2021. Earlier in his career, he spent time in the Recruiting industry. He became a registered representative and entered the financial services industry in 2007 as an investment consultant with Moors & Cabot, Inc, a 117-year-old Boston based NYSE firm. Gregg earned a Bachelor of Science degree from Florida State University specializing in Economics and Political Science. Gregg was born and raised in Sarasota, Florida and outside of the office, he enjoys fundraising for children with speech and hearing disabilities as a member of the Sertoma Club of Greater Sarasota. Gregg enjoys spending time with his family and is the proud father of Hunter and Kaley. He is an avid sports fan as well and enjoys seeing both of his children succeed in various athletic and academic activities.

James Cooper

Partner, Senior Wealth Advisor

James Cooper is a Partner and Senior Wealth Advisor in Beacon Pointe’s Sarasota, Florida office. He specializes in customized solutions paired with the highest level of service that help clients meet their investment and wealth planning goals. Retirement income and wealth planning have become a focus of his business.  Prior to joining Beacon Pointe, James helped build Southern Trust Financial Planning in Sarasota, Florida and was the Senior Vice President of Investments. Southern Trust Financial Planning merged with Beacon Pointe in 2021.  James started his twenty-three-year career at Moors & Cabot Financial Advisors, LLC, (a division of Moors & Cabot, Inc), a 117-year-old Boston based NYSE firm. He earned his bachelor’s and master’s degrees at Florida State University, specializing in Economics and Finance.   Outside of the office, James is involved in fundraising and volunteering at many local Sarasota schools. He is the proud husband of Nancy and father of Trisha and Dominic.

Client Service & Operations

Barbara Milhoan

Barbara Milhoan

Relationship Manager

Barbara is responsible for partnering with Beacon Pointe’s investment and financial planning teams to provide the firm’s clients with a personalized service experience. Her duties include providing a high level of client service, account administration, processing new and existing account paperwork, money transfers, among other duties. Prior to joining Beacon Pointe, Barbara was a Director of Client Services at Southern Trust Financial Planning. Her early career journey included an unusual series of jobs including administrative positions at two State universities; the director of a large festival with international ties; and as an advertising sales executive. During midlife, Barbara sought a career in the securities industry and acquired the appropriate FINRA licenses required of a financial advisor. Within five years she began a thirty-year association with Marc Wolff and James Cooper as an assistant and office manager until she took a hiatus in 2017 to complete her first book, Unconscious Decisions. She is currently working on her second book but was coaxed out of retirement in late 2019 by James Cooper, to assist him and his clients on a part-time basis.

Carol Winterfeldt

Carol Winterfeldt

Office Manager

Carol an office manager for the Beacon Pointe Sarasota, Florida office. Carol works closely with the wealth advisors in providing support to clients. Prior to joining Beacon Pointe, Carol was an administrative assistant at Southern Trust Financial Planning, which merged with Beacon Pointe in 2021. Carol earned her bachelor’s degree in Education at Florida Southern College. She is active in the community and enjoys volunteering with local animal rescues.  Carol grew up in Long Island and relocated to Florida with her family in 1996.

Christine Harman

Christine Harman

Operations Manager

Christine is the Operations Manager for Beacon Pointe’s Sarasota, Florida office and responsible for daily firm operations, implementing policy and procedures, compliance, licensing, and client servicing. Prior to joining Beacon Pointe, Christine was an Operations Manager at Southern Trust Financial Planning, which merged with Beacon Pointe in 2021. Christine has worked in the financial field at Prudential Financial Services and Nationwide Insurance, and in the health insurance field at Florida Blue and Meadowbrook Insurance Agency. She is a Notary Public, holds a Real Estate sales license as well as Life, Health and Variable Annuity license. Step-mom to Lance and Heidi, grandmother to Irelyn, best friend to husband Jeff, she shares her Sarasota home with four rescue cats. She enjoys entertaining, reading, traveling and family. On the weekends you will find her scouring neighborhoods for garage-sales for the perfect must-have trinket or the Farmers Market for organic produce.

Dee Stone

Dee Stone

Associate, Office Management

Dee provides multi-faceted operational support to Beacon Pointe’s Sarasota, Florida office through a range of administrative, financial, and organizational tasks. Prior to joining Beacon Pointe, Dee was a Receptionist at Southern Trust Financial Planning, which merged with Beacon Pointe in 2021. Earlier in her career, Dee worked in Banking, Insurance and Payroll industries and is originally from Chicago. Outside of the office, Dee enjoys spending time with Friends and doing community work.  As a Florida JCI Senator, Dee has held many appointed positions within the organization, as well as fundraising for local organizations, as well as working with fellow past Jaycees in providing Thanksgiving Dinner to a local shelter that helps those in need.

Connect with one of our trusted Financial Advisors in Southwest Florida.

We are here to be a partner with you on your personal wealth journey.  Please contact our Sarasota, FL team if we can be of service.

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