Rusty PierceAlexander W. Pierce III
Partner, Senior Wealth Advisor

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Alexander (Rusty) is a Partner and Senior Wealth Advisor at Beacon Pointe Advisors. Rusty began his career in the financial services industry in San Antonio in 1980 after graduating from Southern Methodist University with a B.B.A in finance. For the next 17 years, he worked for Texas-based brokerage firms as a Registered Representative serving high-net-worth investors. From 1997 until 2023, he served as a Research Analyst and Portfolio Manager for two Texas-based investment management firms registered with the Securities and Exchange Commission. He has also previously held the additional responsibilities of Chief Operating Officer and Chief Compliance Officer. He opened the Beacon Pointe San Antonio office in 2023 and his responsibilities include constructing and managing custom portfolios for successful business owners, their families, and women in transition. His charitable interests have been devoted to numerous youth athletic organizations on behalf of his three sons.


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